Greenphosphor, LLC.
"Green Phosphor Makes Virtual Worlds Valuable" - Network World



3D Environment for Biotech Research

Drug discovery and drug testing outsourcing have the potential to transform the pharmaceutical industry, yet travel costs are rising and the size and complexity of the data required to make development decisions is increasing.

Management demands that research projects be tied to profit and loss estimates, yet scientific and business team members are scattered around the globe and it is difficult to develop a combined understanding of scientific probabilities, consumer markets, and medical histories.

Genomic and proteomic knowledge is increasing rapidly, but is stored in many different databases, each with its own format. The relationships among genes and other proteins are many and complex, and become impossible to model using traditional techniques.

Virtual Labs Are The Solution

Green Phosphor can put all the stakeholders into a virtual lab for a year, with access to interactive 3D visualizations of all their data and connections to all the major proteomics databases, for less than the cost of getting them together for a one-day physical meeting WITHOUT their data.

Our patent-pending 3D user interface technology, Glasshouse, is a gateway between data and virtual worlds. When you combine the collaboration tools virtual worlds provide with the knowledge and insight your data provides, you get a powerful new way to make intelligent decisions. Science meets business.

In addition to supporting any data stored in an Excel spreadsheet or a relational database, our virtual lab has built-in support for microarray and pcr array visualization; overlay of mass spectrometry and/or microarray information onto images of specimens; integration with all the major proteomics and genomics databases; and import of molecular models into the virtual space. You can also visualize your entire drug development pipeline in 3D, and drill into the actual data associated with each step in the process; all while communicating with your colleagues' avatars.

Please view this video introducing our technology and touring our virtual world.

Please view this slideshow of a mass spectrometry application within our virtual lab.

Example of a graph of pcr results hovering above a graph of microarray results, within the lab:

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